About Ethora

Understanding alcohol's role in metabolism and energy balance through evidence-based research

Our Mission

Ethora is an independent educational resource dedicated to explaining the physiological mechanisms by which alcohol influences energy balance and metabolic function. We synthesize scientific research to clarify how ethanol is metabolized, how it affects substrate oxidation, and what the population-level evidence suggests about its association with body weight and energy status.

Educational, Not Commercial

Ethora exists solely to provide accessible, evidence-based information. We do not:

  • Sell products or services
  • Offer personalized recommendations or guidance
  • Provide medical, nutritional, or health advice
  • Generate revenue from advertising or affiliate arrangements
  • Promote any particular approach to alcohol consumption

Our Approach

We believe that understanding the science of how substances interact with the body empowers informed decision-making. Our content is grounded in peer-reviewed research and aims to explain complex physiological processes in clear, accessible language. We present findings without judgment, recognizing that alcohol use exists on a spectrum and that individual choices deserve respect.

What We Cover

Our content focuses on:

  • Biochemical pathways of ethanol oxidation
  • Mechanisms of fat oxidation suppression
  • Appetite regulation and disinhibition effects
  • Hormonal responses to alcohol
  • Population-level research on alcohol and weight
  • Energy contribution of typical beverages

What We Do Not Cover

We do not provide:

  • How to drink and lose weight
  • Personalized alcohol limits or recommendations
  • Medical or health advice of any kind
  • Product endorsements or comparisons
  • Treatment guidance for alcohol use disorders

Commitment to Accuracy

All content is carefully researched and based on scientific literature. We acknowledge the complexity of metabolic science and present findings accurately, including limitations and areas of uncertainty. We update information as new research emerges.

Contact Us

For questions about Ethora, our content, or this website:

Ethora
52 Maplewood Close, Leeds, LS14 6JH, United Kingdom
Email: [email protected]
Phone: +44 113 286 4591
Hours: Monday–Friday 09:00–17:00 GMT